Have you ever walked into a wine shop and know that it has bad vibes immediately. If not, here are three ways to know if you are in the right or wrong place. Shopper beware!
A Good shop: The shop assistants will approach you and invite you to browse around. They will welcome you to ask them any questions at any time. You feel welcomed as if you were in your own home. Sometimes, they would try and make some attempt to do some small talk so as to build a relationship with you. If they don’t have an answer to your wine question, they would humbly admit that they don’t know but will get back to you quickly on the answer instead of pretending that they do know. The staff is friendly and always smiling. If you buy a set of six, they would be happy to throw in an extra bottle or give you a small discount. They reward you for loyalty.
A Bad shop: We all have met the typical grouchy sales staff. Always scowling, seemingly disgruntled and unapproachable. They pretend to know what they are talking about and have poor product knowledge. Instead of helping you to find a wine that meets your needs, their concern is more about sales and making money. When you enter the shop, there is no greeting or smile. Just buy your wine and leave. If you are not buying anything, then they wish you have never entered the store.
A Good shop: The wines are neatly categorized by country and then by its region. Sometimes, the shop would make the extra effort to sub-divide the wines by price or wine style. They would put up enough signs and labels for you to quickly identify what you are looking for. Good shops make it easy for you to maneuver around. The checkout is also relatively stress-free
A Bad shop: Wines are just laying around everywhere. You have to jump over cases to get to a spot. The display of wines is bad it does not give you enough information to make decision. The wines are not laid down properly so you have to make the extra effort to see what’s on the label. Storage is poor and is a sign that the wines are not well-taken care of. Your time to select a wine is long because you have to actively seek out information in each section of the shop. You don’t know where to start because you don’t know if the shop is sorted by price or style. There is no indication that the top and bottom of the shelve makes a difference in quality or price. What a mess!
A Good shop: There is a huge selection of various wines. From different styles to different countries, you can find at least a wine to meet all your vinous needs. Whether it is with a meal or for a party, you can find something within a reasonable price range. A good selection caters to customers with different budget. It will feature mainstream wines like your Australian Shiraz or New Zealand Sauvignon Blanc. However, it also has special offerings for people who are tired of the same old stuff and allow people to be adventurous. You will have the opportunity to ty new things like Austrian Grüner Veltliner or Umbrian Sagrantino.
A Bad shop: The same usual stuff that you could get at a supermarket. Why offer a discount when that is the price you should be selling unless you truly want to get rid of it. At the other end of the spectrum, the wines are over-priced. The selection is weak and poor-curated. Instead of finding a good balance of various wines, the selection reflects more of the owner’s preference than what people actually want. Most of the selection can be a substitute for the other and offers very little differentiation.